On a good night, Franco’s will get around 150 people—everyone from gay men to bachelorette parties to straight couples. For Sanchez’s birthday on June 1, which he shares with Marilyn Monroe, the club expects more than 300 people. Sanchez added Norma Jean, Monroe’s birth name, to the bar name when he bought it in 1987. (Monroe still used that name when she became Castroville’s first honorary Artichoke Queen in 1948.)